● Research advertising trends

● Research competitors’ pricing and products

● Decide on the appropriate placement of ads

● Determine what content will reach customers

● Develop projects to create content

● Publish digital marketing content online

● Implement email marketing campaigns, utilising crm software like salesforce and hubspot or email marketing tools like mailchimp.

● Measure digital traffic

● Monitor social media and Google Analytics

● Optimize paid advertising campaigns using SEO and other tools

● Report on the growth and analytics of campaigns to stakeholders

● Scale campaigns to maximize ROI

● Monitor project status and budget

● Conduct market research to inform campaigns

● Brainstorm and implement experiments and conversion tests