How to Attract Urban Professionals to Your Suburban Rentals in the Remote Work Era
- Blog
- September 28, 2023
- 10:19 pm
The global shift to remote work, accelerated by the COVID-19 pandemic, has ignited a profound transformation in where and how people choose to live and work. This seismic change has ushered in fresh opportunities for both property owners and urban professionals seeking spacious, cost-effective, and comfortable living environments away from bustling city centers.
If you’re the proprietor or manager of suburban rental properties, you’re likely pondering how to effectively market them to this growing segment of renters. How can you showcase the benefits of suburban living while also acknowledging the unique challenges and considerations that come with remote work?
In this article, we’ll present a comprehensive guide on how to market your suburban rentals to urban professionals in the remote work era. We’ll also incorporate examples and case studies to illustrate successful suburban rental marketing strategies.
#Tip 1: Highlight the Advantages of Suburban Living
One of the main reasons why urban professionals are moving to the suburbs is to enjoy a better quality of life. Suburban living offers more space, a lower cost of living, less noise and pollution, more greenery and nature, and a sense of community. These are all attractive features for remote workers who value comfort, convenience, and well-being.
To market your suburban rentals effectively, you need to highlight these advantages in your advertising materials. Use high-quality photos and videos to showcase the spaciousness, cleanliness, and amenities of your properties. Emphasize the features that appeal to remote workers, such as fast internet, dedicated office space, outdoor areas, and pet-friendliness. You can also use testimonials and reviews from satisfied tenants to demonstrate the benefits of living in your properties.
For example, Suburban Jungle is a real estate company that helps urban families find their ideal suburban home. They use their website and social media platforms to showcase the different suburbs they serve, highlighting their unique characteristics, lifestyles, and attractions. They also feature stories and interviews with happy clients who have successfully made the transition from city to suburbia.
#Tip 2: Address the Challenges and Concerns of Remote Workers
While suburban living has much to offer, it’s essential to acknowledge the concerns and challenges that remote workers may encounter when contemplating a move to the suburbs. Common issues include:
- Limited access to public transportation and urban amenities
- A potential sense of social isolation and the loss of professional networks
- The adjustment to a distinct culture and pace of life
- Uncertainty regarding the future of remote work and career prospects
To effectively market your suburban rentals, it’s imperative to proactively tackle these challenges in your promotional materials. Provide information and viable solutions to assist remote workers in surmounting these obstacles and making the most of their suburban experience. Here are some strategies to consider:
– Provide transportation options and discounts for your tenants, such as car rentals, ride-sharing services, or shuttle buses.
– Organize social events and activities for your tenants, such as online happy hours, book clubs, or fitness classes.
– Connect your tenants with local resources and organizations, such as co-working spaces, networking groups, or volunteer opportunities.
– Offer flexible lease terms and options for your tenants, such as month-to-month contracts, rent-to-own schemes, or subletting arrangements.
For instance, let’s turn to Common, a co-living provider offering shared housing in urban and suburban locales. Through their website and blog, Common effectively addresses the concerns of remote workers contemplating co-living arrangements. They offer practical advice on optimizing remote work setups, cultivating a sense of community and networking with fellow co-livers, and selecting the ideal co-living location to align with individual preferences and needs.
This comprehensive approach ensures that your suburban rentals not only capture the attention of urban professionals but also address their unique requirements and concerns in the remote work era. By highlighting the allure of suburban living and providing solutions to potential challenges, you can position your properties as the ideal choice for those seeking a harmonious blend of comfort and convenience outside the urban hustle and bustle.
#Tip 3: Stand Out Amidst the Competition
As the demand for suburban rentals surges, so does the supply. According to Zillow, a top real estate firm, single-family home rentals in the suburbs grew by 3.4% year-over-year in July 2020, compared to 1.4% in urban areas. Evidently, this signifies an intensifying competition amongst landlords and property managers vying for the attention of urban professionals seeking suburban abodes.
To market your suburban rentals effectively, you need to differentiate yourself from the competition. You need to identify your unique selling proposition (USP)—what makes your properties stand out from the rest. Your USP should be clearly and consistently communicated through your marketing materials, fostering a strong brand identity and reputation that resonates with your target demographic.
Illustratively, consider Zeus Living, a company offering furnished homes for extended stays across urban and suburban locales. They expertly distinguish themselves from the competition by spotlighting their USP: effortless living tailored for remote workers. Zeus Living accentuates features like high-quality furnishings, comprehensive professional cleaning services, an accessible 24/7 support team, flexible booking policies, and a seamless online platform, all of which converge to create a hassle-free living experience.
ENJOYING THE ARTICLE?
Sign up For Our Newsletter
Concluding Thoughts
With all being said, the remote work revolution has bestowed landlords and property managers overseeing suburban rental properties with an exciting opportunity. By adeptly marketing your properties to urban professionals in pursuit of spacious, comfortable, and affordable suburban living, you can bolster your occupancy rates, rental income, and tenant retention.
To do so, you need to follow these three key steps:
~ Highlight the advantages of suburban living.
~ Address the challenges and concerns of remote workers.
~ Distinguish yourself from the competition.
By diligently following these steps, you will not only attract urban professionals to your suburban rentals but also provide them with a gratifying and fulfilling living experience, thereby emerging as the preferred choice in a competitive landscape, which will set you on course for a prosperous journey into the realm of suburban rental success.
Partner with us for Digital Marketing Success
At Zero Marketing Solution, we understand the importance of embracing new technologies and trends to excel in the digital landscape. As experts in digital marketing, we can help your business adapt to the era of machine customers and create a winning strategy. Contact us today to embark on this exciting journey and take your business to new heights of success. Say goodbye to average results and hello to digital triumph!
Share this article
Ready to accelerate your company's brand transformation?
We look forward to getting to know you, talking CX, and (our favorite part) learning how we can make your life easier.