Localized Digital Marketing: How to get online buyers around your physical location

Gone were the days when sellers target audiences just around their environment. A seller that has a hair business will only target customers who are around his or her environment and market to them. Now, we are in the era of technology. You can be selling hair from India and have customers in the UK, USA, Canada, Germany, etc. This is the power of localized digital marketing.

Have you ever wondered how Airbnb, hotels, and restaurants get foreign customers? These businesses with physical locations and services make use of localized digital marketing to promote their business and brand.

Here are 4 ways you get online buyers to patronize your business with a physical location

1. Using niche influencers.

Partnership with influencers is a fast method a lot of business owners use to get online buyers. You will notice that some businesses use artists and celebrities as their ambassadors. This is because fans tend to be drawn more to the lifestyle of their celebrity and so it is easier to get clients. I remember one of my friends got a nice perfume one day and I asked her what brand the perfume was. And she mentioned, “this is the perfume company Tonto Dikeh is influencing”. Tonto Dikeh happened to be a Nigerian celebrity and was used as an ambassador for the business. This is how influencing goes about.

For a small business, it is advisable to go for local influencers because of how expensive the nationally-recognizable influencers are. Ensure the influencers have the target audience that you need and enough followers. If your business is a gym center, find influencers that are passionate about wellness and fitness to partner with. You can offer them free gym entry and in return, they advertise you on their page to get more clients. A win-win.

2. Make use of technology and social media platforms

Social media marketing is not a new concept. Currently, all business owners are expected to have at least one social media page for their business. The right social media page.

There are a lot of social media pages around and it can get overwhelming to keep up with them all. Instead, as a beginner, stick with the few ones that are common such as Twitter, Instagram, LinkedIn, Whatsapp, or Facebook. You can also make use of social media ads such as Facebook ads, Instagram ads, or Twitter ads.

3. Join or build a community.

Another way to get more online buyers is to join or build a digital community for people interested in your product. I have come across social media groups and communities that deal mainly with hair. On this group, hair tips, hair treatments, and a lot more are posted by the admins on the group. This community builds a type of trust between your audience and you, the seller. I am on a Facebook group created by a writer for fellow remote writers. In the group, we are allowed to ask questions, answer questions, joke around and also post job opportunities. Why will someone that has never met you before buy from you? With the high rate of fraudsters out there? You need a community to make them feel comfortable.

4. Content Marketing

The last point I will give is content creation to market your products. If you cannot write great copies and articles about your work and products, simply hire professional copywriters who are going to give a catchy description of your products that will attract clients to you.

Also, write and post blog posts on your websites about your product. It is not enough that you are selling Clothes. Write an article about 5 ways to style that product for your buyers. Make them feel like coming to your physical shop to try on your clothes. Let them trust you enough to order your products. Make your clients feel safe with you.